Meet Dr. Rich Joseph

Like you, I train every day for the hardest sport of all: life.

Over the years, I’ve come to believe that health, like wealth, is an asset that can and must be proactively managed. It’s not just the absence of illness. It’s your energy, your capability, your ability to show up with intention in the moments that matter. And like any asset, it grows through strategy, discipline, and support.

My earliest lessons came through sport where I learned the value of movement, team, and challenge. As an athlete and strength & conditioning coach, I discovered what the science now makes abundantly clear: training is medicine. Physical movement became my gateway into human development and the inspiration behind VIM: vitality in motion.

But real health goes deeper than strength or stamina. My perspective has been shaped by both personal challenges—including parenting, navigating burnout, managing metabolic risk, and watching my own parents age—and professional experiences: caring for patients, working in a broken system, and building communities around growth and health.

From Movement to Medicine

After training at Stanford School of Medicine and Brigham and Women’s Hospital / Harvard Medical School, I made a commitment: To build a new model of care—one that treats health as a lifelong project.

That model is what we now call Health Management Medicine. It is a discipline rooted in continuity, clarity, and co-creation.  It is a strategic approach to long-term vitality. And it is a new standard for modern primary care.

Performance Medicine: My Clinical Lens

At VIM, I practice my specific clinical “flavor” known as Performance Medicine, an approach that blends evidence-based clinical care, long-range health strategy, and the science of behavior change.

Performance, as I define it, is the capacity to bring energy and attention to what matters most in the present moment. It’s not just about physical ability or output. It’s about presence. And that presence, moment to moment, ultimately determines the quality of one’s life.

Performance Medicine is about living on purpose. And this necessitates expanding your adaptive capacity, using stress and recovery as tools for transformation, postponing decline while protecting performance, and aligning your health with your values, goals, and evolving life demands.

Why I Do This Work

Despite years of training and credentials (which you are welcome to explore on LinkedIn or via my CV), I don’t claim certainty. The science of human vitality is evolving. And so am I.

What I do believe is this: With the right strategy, partnership, and commitment, your health can support the life you’re truly here to live.

If you’re ready to think bigger about your health, I’d be honored to work with you.

Let’s build something vital—together.

— Rich (aka Dr. J)